Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Apple Search Ads (now called Apple Ads) shows your app at the top of App Store search, and the ad itself is built from your product page, so the work is in the keywords and the campaign split. We lay out the standard four: brand for your app name, category for what the app does, competitor for people searching other apps, and discovery with broad match and Search Match to find new terms, with each campaign's keywords added as exact negatives elsewhere so they do not compete. Keywords come from your App Store page, competitor listings and search suggestions; bids are starting points from your target cost per install.
What is included
- What you getBrand, category, competitor and discovery campaigns for your iOS app with ad groups, keywords by match type, cross-campaign negatives and starting bids. Delivered as an Excel sheet laid out in the platform's bulk upload columns or ready to copy row by row, plus Word setup notes in the Standard and Premium packages; you enter and launch it yourself.
- Four-campaign layoutBrand, category, competitor and discovery
- Exact and broad splitExact in core campaigns, broad in discovery
- Cross negativesStops your own campaigns bidding against each other
- Store-page keywordsFrom your listing, rivals and search suggestions
- Storefront notesWhich countries share or need their own keywords
How it works
- 1AppWe study your page and competitors
- 2BuildWe write campaigns, keywords and negatives
- 3LaunchYou add them in Apple Ads and publish
What we need from you
A link to your App Store page, the countries or storefronts to run in, what the app does and for whom, the apps you compete with, your target cost per install or per trial, and monthly budget. Attach screenshots of your keyword list if you have one.
We will ask you:
- Which App Store countries should the campaigns run in?
- Which apps do your users compare you with?
- What is a good cost per install or trial for you?
- Do you have custom product pages?
Compare packages
| Packages | BasicBrand and category campaigns$15 | StandardAll four campaigns, up to 8 ad groups$29 | PremiumFour campaigns, up to 15 ad groups$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 2 / up to 3 | 4 / up to 8 | 4 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Storefronts | 1 | up to 2 | up to 4 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is there any ad copy to write?
Apple Ads uses your App Store page for the ad, so there is no ad text to write. We note where the subtitle or screenshots work against your keywords.
Will you show search popularity for keywords?
No, popularity scores are inside your Apple Ads account. Check them there before launch and cut terms with no volume.
Is bidding on competitor app names allowed?
Apple allows it, but the rights holder can complain. We add competitor names only if you list them, and the competitor campaign stays separate so you can pause it.