Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Microsoft Advertising reaches people on work computers, where Bing and Edge are often the default, and it lets you narrow search ads by LinkedIn profile data: company, industry and job function. That makes it a good fit for B2B services such as IT support, logistics, recruitment, consulting or commercial cleaning, where one contract is worth many clicks. We build ad groups by service and buyer problem, write ads in Microsoft's responsive search ad limits and list the LinkedIn profile adjustments to add in your account.
What is included
- What you getA Microsoft Ads search campaign for your B2B service with ad groups by service, keywords, negatives, responsive search ads and suggested LinkedIn profile targeting. Delivered as an Excel sheet in Microsoft Advertising Editor columns, plus Word setup notes in the Standard and Premium packages; you check, import and publish it yourself.
- Groups by serviceOne per service line and buyer problem
- LinkedIn profile targetingIndustry, company and job function bid adjustments
- B2B negativesJobs, salary, free templates, courses, home use
- Weekday scheduleOffice hours focus suggested for the account
- Lead-first adsConsultation, quote or meeting as the call to action
How it works
- 1BuyersWe study your services and clients
- 2BuildWe write groups, ads and targeting notes
- 3ImportYou import into Microsoft Advertising Editor
What we need from you
Your site and service pages, the industries and company sizes you sell to, the job titles of decision makers, countries, monthly budget, what a contract is worth and the lead you want (call, form, meeting). You can attach a capabilities deck in PDF or Word.
We will ask you:
- Which industries and company sizes do you sell to?
- Who decides to buy your service?
- What is one contract worth to you?
- Do you already run Google Ads for this?
Compare packages
| Packages | Basic1 campaign, up to 3 ad groups$19 | StandardUp to 2 campaigns and 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 1 / up to 3 | up to 2 / up to 8 | up to 4 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Ads per ad group | 1 | 2 | 2 + all assets |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is Microsoft Ads worth it next to Google?
Traffic is smaller, but clicks are often cheaper and the audience skews to desktop and office users. Many B2B advertisers run both.
Will LinkedIn targeting narrow who sees the ads?
It works as bid adjustments on search, so it raises or lowers bids for matching profiles. You set the targets in your account.
Do you check search volumes in Microsoft's planner?
No, we do not log in. Keywords come from your site, competitors and search results; check volumes in your own planner.