Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
eBay has two main ways to promote listings: General campaigns, where you set an ad rate as a share of the sale price and pay only when an item sells, and Priority campaigns, where you bid per click on keywords you choose. We plan both: ad rates by listing group based on your margin, and a Priority campaign with ad groups, keywords in broad, phrase and exact match and negative keywords. Keywords come from your item titles, item specifics and the words buyers use in sold listings of similar items.
What is included
- What you getAn eBay Promoted Listings plan with ad rates for General campaigns and a Priority campaign with ad groups, keywords by match type and negatives. Delivered as an Excel sheet laid out in the platform's bulk upload columns or ready to copy row by row, plus Word setup notes in the Standard and Premium packages; you enter and launch it yourself.
- General ad ratesRates by listing group from your margin
- Priority campaignAd groups, keywords and daily budget
- Match typesBroad, phrase and exact per keyword
- NegativesParts only, broken, wrong fit, other brands
- Listing groupsItems with similar margin promoted together
How it works
- 1ListingsWe read your items and margins
- 2BuildWe write rates, keywords and negatives
- 3LaunchYou set it up in Seller Hub
What we need from you
Your eBay store or listing links, or a listing export as CSV or Excel with item numbers, titles, categories, prices and costs, the eBay site you sell on, your margin per item and monthly promotion budget. Attach a screenshot of current promotion results if you have them.
We will ask you:
- Which eBay site do you sell on?
- How many listings do you want to promote?
- What margin do you make on a typical sale?
- Do you want General, Priority or both?
Compare packages
| Packages | BasicUp to 50 listings, 1 campaign$15 | StandardUp to 150 listings, 2 campaigns$29 | PremiumUp to 400 listings, 4 campaigns$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Listings covered | up to 50 | up to 150 | up to 400 |
| Campaigns / ad groups | 1 / up to 3 | up to 2 / up to 8 | up to 4 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Which campaign type should I start with?
General is lower risk because you pay only on sales. Priority suits items with healthy margins where you want the top search spots.
Do you rewrite my listing titles?
Not in this offer, but we note titles that miss the keywords buyers use. A listing rewrite is a separate service.
Can you upload the campaign for me?
No, we never log in to your eBay account. The sheet is laid out so you can create the campaign in Seller Hub or with eBay's bulk upload.