Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
LinkedIn clicks are expensive, so a few wrong audiences or a default setting such as Audience Expansion or the LinkedIn Audience Network can burn the budget fast. We read campaign, ad and demographics reports (job titles, seniority, company size, industry) to see who actually clicked and filled in your Lead Gen Forms, and compare that with who you meant to reach. You get audience changes, ads to pause, new intro texts and headlines, and a change list in order of impact.
What is included
- What you getA Word summary of what a lead costs by audience and ad, and an Excel workbook with audiences to narrow or exclude, ads to pause, new ad texts and a change list by priority. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Demographics checkJob titles, seniority and company size that clicked
- Default settingsAudience Expansion and Audience Network spend
- Lead form drop-offForm opens against submissions
- New ad textsIntro text around 150 characters, headlines around 70
- Ads to pauseFatigue and low click rate
How it works
- 1ReportsYou export campaign, ad and demographics data
- 2Audience matchWe compare who clicked with who you target
- 3Your editsYou change audiences and ads in Campaign Manager
What we need from you
Campaign, ad and demographics reports from LinkedIn Campaign Manager as CSV, Excel (.xlsx) or PDF, or screenshots; who your buyer is, the deal size and what makes a lead qualified.
We will ask you:
- Which job titles and company sizes buy from you?
- What makes a lead qualified?
- Do you use Lead Gen Forms or send people to your site?
- What is your average deal size?
Compare packages
| Packages | Basic1 report, up to 400 rows$19 | StandardUp to 3 reports with demographics$39 | PremiumUp to 5 reports, 1,500 rows, 2 periods$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| New ad texts | not included | up to 3 campaigns | up to 6 campaigns |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why are some job titles missing from the demographics report?
LinkedIn only shows groups with enough members, for privacy. We work with what is shown and note where small groups may be hidden.
Can LinkedIn lead costs be compared with Google?
Not directly: LinkedIn sells reach by job and company, Google by search intent. If you mark leads in your CRM, we compare the cost per qualified lead.
Do you create images or videos?
No. We write the text parts of the ads and say what the visual should show; images and videos stay with you.