Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
On TikTok an ad usually tires out within weeks, and what decides results is the first seconds of the video. We read ad group and ad reports, including 2-second and 6-second views, average watch time, CTR and cost per result, to find ads to pause, ad groups that overlap or spread the budget too thin, and the openings that keep people watching. You get pause and budget changes plus new hooks, on-screen text and captions for your next videos.
What is included
- What you getA Word summary of which ad groups and ads work and why, and an Excel workbook with ads to pause, budget changes, new hooks, on-screen text and captions under 100 characters. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Creative fatigueAds whose results drop as frequency grows
- Hook rateTwo-second views against impressions
- Ad group overlapAudiences that compete with each other
- New hooksOpeners for the first three seconds
- CaptionsAd text within 100 characters
How it works
- 1ReportsYou export ad groups and ads with view metrics
- 2Creative reviewWe find what holds viewers and what tired out
- 3Next roundYou film new videos and apply the changes
What we need from you
Campaign, ad group and ad reports from TikTok Ads Manager with the video view columns, as CSV, Excel (.xlsx) or PDF, or screenshots; what you sell, your cost per result target and a short description of your best ads.
We will ask you:
- What is the main goal: purchases, leads or app installs?
- Do you use Spark Ads with creator posts?
- Which of your ads worked best, and why do you think so?
- What cost per result can you afford?
Compare packages
| Packages | Basic1 report, up to 400 rows$19 | StandardUp to 3 reports, 1,000 rows in total$39 | PremiumUp to 5 reports, 1,500 rows, 2 periods$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| New hooks and captions | not included | 10 | 20 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you make the videos?
No. We write hooks, on-screen text and captions; you or your creators film and edit.
Why pause an ad that worked last month?
When frequency rises and CTR falls, the same people are seeing it too often. Replacing it is usually cheaper than raising the budget behind it.
Can you judge the video itself?
We work from the numbers, your description and screenshots of key frames; video files are not reviewed. The more you tell us about the top ads, the sharper the new hooks.