Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Etsy Ads gives sellers few controls: you set a daily budget and choose which listings are advertised, and Etsy decides the rest. So the review focuses on what you can change: we read per-listing stats and the search queries behind the clicks to find listings that take clicks without orders, listings that earn their spend, and buyer words missing from your titles and tags. You get a keep or remove decision for every advertised listing, a budget note and new titles and tags for the listings worth keeping.
What is included
- What you getA Word summary of what Etsy Ads earn per listing, and an Excel workbook with each listing marked keep, remove or fix first, plus new titles and up to 13 tags for the listings that stay. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Keep or removeA decision for every advertised listing
- Search queriesBuyer words behind the clicks
- Titles and tagsTitles up to 140 characters, 13 tags up to 20 each
- Profit after feesAd spend and Etsy fees against your margin
- Offsite Ads noteWhat you can and cannot switch off
How it works
- 1StatsYou screenshot or copy your Etsy Ads stats
- 2Listing reviewWe weigh each listing's clicks, orders and fees
- 3Shop updateYou switch ads and update titles and tags
What we need from you
Screenshots of your Etsy Ads dashboard and listing stats, or a spreadsheet (CSV or Excel .xlsx) with listing, views, clicks, orders, revenue and spend; your shop link and what each item costs you to make and ship.
We will ask you:
- How many listings are in Etsy Ads now?
- What does an average item cost you to make and ship?
- What daily budget do you set?
- Are you required to stay in Offsite Ads?
Compare packages
| Packages | BasicUp to 50 advertised listings$15 | StandardUp to 150 listings with new tags$29 | PremiumUp to 300 listings, 2 periods$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Listings reviewed | up to 50 | up to 150 | up to 300 |
| New titles and tags | not included | up to 5 listings | up to 10 listings |
| Periods | 1 | 1 | 2 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Etsy does not export ad stats. What do I send?
Screenshots of the Etsy Ads page and of each listing's details work well. If you prefer, copy the table into a spreadsheet and upload that.
Can I exclude searches on Etsy Ads?
Etsy Ads has no negative keywords. If a listing keeps getting clicks from the wrong searches, the fix is in its title and tags or in taking it out of ads.
Will removing listings from ads hurt my sales?
It can lower views for those items. We mark the ones to remove first by spend without orders, so you can test the change for two weeks and compare.