Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Most eBay sellers run general campaigns, where you pay an ad rate only when an item sells after an ad click, and priority campaigns, where you pay per click on keywords. We read the listing and keyword reports to find listings whose ad rate eats the margin, listings that sell just as well without ads, and priority keywords that take clicks without orders. You get ad rate and keyword changes per listing, plus new titles within eBay's 80-character limit for listings that get impressions but few clicks.
What is included
- What you getA Word summary of what Promoted Listings cost you per sale and per listing, and an Excel workbook with listings to remove or re-rate, priority keywords to cut or add and new titles. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Ad rate vs marginListings where the fee eats the profit
- Listings to cutFees or clicks without extra sales
- Priority keywordsClicks without orders, and terms to add
- New titlesUp to 80 characters for low-click listings
- Ad rate suggestionsFrom your margin, not just the suggested rate
How it works
- 1ReportsYou download listing and keyword reports
- 2Margin checkWe compare fees and clicks with your profit
- 3Seller HubYou change rates and titles yourself
What we need from you
Listing and keyword reports from eBay Promoted Listings (general and priority) as CSV, Excel (.xlsx) or PDF, or screenshots; your item costs or margins and the ad rate you can afford.
We will ask you:
- What margin do you make on your main listings?
- Do you use general campaigns, priority or both?
- Are there listings you never want to promote?
- Which eBay site do you sell on?
Compare packages
| Packages | Basic1 report, up to 400 rows$15 | StandardUp to 3 reports, 1,000 rows in total$29 | PremiumUp to 5 reports, 1,500 rows, 2 periods$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| New titles | not included | up to 10 | up to 20 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is eBay's suggested ad rate a good guide?
It shows what similar sellers pay, not what you can afford. We compare it with your margin and suggest a rate per listing or group.
Why am I charged for sales I would have made anyway?
In general campaigns a sale is charged when the buyer clicked your ad within the attribution window, even if they would have found the item anyway. We point out listings where that seems to happen most.
Can you change the listings for me?
No. We give you the new titles and rates, and you apply them in Seller Hub.