Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Seznam is Czechia's home-grown search engine, and its ad system Sklik still brings a large share of Czech search traffic that a Google-only campaign misses. We build Sklik campaigns and ad groups by product or service, collect Czech keywords with their inflected forms from your site, Czech competitors and Seznam suggestions, set broad, phrase and exact match and negatives, and write Czech ads within Sklik's current limits, which we check in Sklik help at order time. The Czech texts are written by us, so have them read by a Czech-speaking colleague before launch.
What is included
- What you getA Sklik search campaign in Czech with ad groups, keywords with inflected forms, match types, negatives and ads within Sklik's limits. Delivered as an Excel sheet laid out in the platform's bulk upload columns or ready to copy row by row, plus Word setup notes in the Standard and Premium packages; you enter and launch it yourself.
- Czech keywordsInflected forms and spellings without diacritics
- Sklik-length adsEach headline and description counted
- Match typesBroad, phrase and exact
- Czech negativesFree, bazaar, jobs, instructions
- Plain-English notesWhat each Czech ad says, for your review
How it works
- 1MarketWe study your offer and Czech rivals
- 2BuildWe write groups, keywords and Czech ads
- 3LaunchYou check the Czech and add it to Sklik
What we need from you
Your Czech or English site, the products or services to advertise in Czechia, prices in CZK and delivery terms, monthly budget and the Czech competitors you know. Attach a product list or price list in PDF, Word or Excel.
We will ask you:
- What do you sell in Czechia?
- Is your landing page in Czech?
- Do you also run Google Ads in Czechia?
- Who will check the Czech texts?
Compare packages
| Packages | Basic1 campaign, up to 3 ad groups$19 | StandardUp to 2 campaigns and 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 1 / up to 3 | up to 2 / up to 8 | up to 4 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Ads per ad group | 1 | 2 | 2 + all assets |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why Sklik if I already run Google Ads?
Part of Czech users search on Seznam, and Sklik clicks are often cheaper. Running both covers more of the market.
Why do keywords need inflected forms?
Czech changes word endings, and people often type without diacritics. We cover the forms that matter for each group.
Do you include Seznam display or Zboží.cz?
No, this offer is Sklik search. Product comparison listings on Zboží.cz depend on a product feed, which is separate.