Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Walmart Sponsored Products shows an item only while you hold the Buy Box, and its auto and manual campaigns report by keyword, item and placement such as search results, carousels and item pages. We read those reports to find items and keywords that spend without sales, search terms worth adding to manual campaigns and placements that cost more than they return. You get negatives, bid and item changes, plus notes on listing problems that ads cannot fix, such as a lost Buy Box or weak content.
What is included
- What you getA Word summary of where your Walmart ad spend goes and an Excel workbook with negatives, keywords to move into manual campaigns, item and bid changes and a change list by priority. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Item spend checkItems that spend without sales
- Auto to manualSearch terms worth exact or phrase match
- NegativesWrong size, wrong product, other brands
- PlacementsSearch, carousel and item page compared
- Listing blockersBuy Box and content issues noted
How it works
- 1ReportsYou export keyword, item and placement data
- 2ReviewWe find waste and terms worth moving
- 3ChangesYou update campaigns in Walmart's ad console
What we need from you
Keyword, item and placement performance reports from Walmart Sponsored Products as CSV, Excel (.xlsx) or PDF, or screenshots; your item margins, target ROAS and the items you want to grow.
We will ask you:
- Which items do you want to grow?
- What ROAS do you need to stay profitable?
- Do you hold the Buy Box on your advertised items?
- Do you also sell these items on Amazon?
Compare packages
| Packages | Basic1 report, up to 400 rows$19 | StandardUp to 3 reports: keywords, items, placements$39 | PremiumUp to 5 reports, 1,500 rows, 2 periods$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| Bid suggestions | top items only | per keyword | per keyword and placement |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why do my ads stop showing on some items?
Usually because the item lost the Buy Box, went out of stock or was unpublished. We flag items whose impressions dropped so you can check them in Seller Center.
Can you edit my listings?
No, we only note listing issues that hold ads back. You update titles, images or prices in Seller Center yourself.
Which attribution window do you use?
The one in your report, and we state it in the summary. When you export again later, use the same window so the periods compare fairly.