Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Instacart Sponsored Products work by product: each ad group has a default bid for browse placements, and you can add keywords with their own bids, but keywords match exactly and there are no broad or negative keywords. That makes keyword choice and grouping the whole game: we put products with similar price and margin into the same ad group and pick the exact phrases grocery shoppers type, such as "oat milk barista", "gluten free pasta" or "kids snack packs". You also get a budget split by campaign and product, and starting bids from your margin to adjust in your account.
What is included
- What you getInstacart Sponsored Products campaigns for your brand with ad groups by product, exact keywords with suggested bids and a budget split. Delivered as an Excel sheet laid out in the platform's bulk upload columns or ready to copy row by row, plus Word setup notes in the Standard and Premium packages; you enter and launch it yourself.
- Groups by price and marginSimilar products share a default bid
- Exact grocery keywordsThe phrases shoppers type, word for word
- Keyword bidsStarting points from your margin
- Budget splitBy campaign, product and flight dates
- Retailer notesWhere your products are actually stocked
How it works
- 1ProductsWe read your range and margins
- 2BuildWe write groups, keywords and bids
- 3LaunchYou enter it in Instacart Ads and publish
What we need from you
Your products with UPCs, sizes, prices and margins as a CSV or Excel list, links to the products on Instacart or your site, the retailers that carry you, your budget and goal (sales or new-to-brand buyers). Attach the list or a screenshot of current results.
We will ask you:
- Which products should the ads push?
- Which retailers on Instacart carry your products?
- What is your goal for this budget?
- What margin do you make per unit?
Compare packages
| Packages | Basic1 campaign, up to 3 ad groups$19 | StandardUp to 2 campaigns and 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 1 / up to 3 | up to 2 / up to 8 | up to 4 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Products covered | up to 10 | up to 30 | up to 60 |
| Keyword bids | Default bid per group | Per keyword | Per keyword, from margin |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why are there no negative keywords?
Instacart keywords are exact match only and the platform has no negative keywords, so control comes from choosing and grouping keywords carefully.
Should I use optimized bidding instead?
Instacart offers optimized bidding toward sales or new-to-brand buyers. We note where it fits; manual keyword bids give more control at launch.
Can I target competitor brand keywords?
We do not add other brands' trademarks as keywords. We use category and need-based phrases instead.