Infographics for a product listing: what to put on each picture

After the main photo, a buyer swipes through the rest of the listing's pictures, and most of them never read the description. That is why sellers add infographics: product pictures with short captions that answer the main questions at a glance. Here is what to put on each picture and how to keep it readable.

One picture, one message

The most common mistake is putting everything on one picture: ten benefits, the dimensions and a guarantee badge. On a phone screen this turns into small print nobody reads. Give each picture one job, with a short headline and two or three captions at most.

A set that works for most products

1. The main benefit. Why this product is better than the others: "Keeps drinks cold for 24 hours".
2. Key features. Three or four short captions with arrows pointing to the parts of the product.
3. Dimensions. The product with its size marked, ideally next to something familiar, like a hand or a phone.
4. Materials and quality. A close-up of the fabric, the stitching, the surface.
5. What is in the box. Everything the buyer gets, laid out neatly.
6. How to use it. Two or three steps, or the product in use.
7. Comparison or guarantee. Why choose this one: a simple comparison, a warranty, care instructions.

You do not have to use all seven. Start with the questions buyers actually ask: look at the questions and reviews on your listing and on your competitors' listings.

Rules for captions

• Short. Three to six words per line. "Waterproof to 30 m" works better than a full sentence.
• Large. The text must be readable on a phone without zooming in.
• Contrast. Dark text on a light background or the reverse; never text over a busy part of the photo.
• Facts, not adjectives. "500 ml" and "2-year warranty" convince more than "premium quality".
• One style for the whole set: the same fonts, colors and layout, so the listing looks like one brand.
• The language of the buyers. If you sell in several countries, make a version for each language.

What to check before uploading

• Every number and claim on the picture matches the real product and the description.
• The marketplace allows text on additional images in your category. Most do, but the main image usually stays clean.
• Nothing important sits at the edges, where some apps crop the picture.

In short

A set of five to seven pictures, each answering one buyer question with a few large words, does more than the longest description. If you have a photo of your product and a list of its features, order product pictures with captions: you send the photo and the facts, and get pictures with benefits, dimensions or the contents of the box. Payment is released only after you approve the work.