Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Data analysis: 9 months of bookings at a family-run guesthouse
Key numbers
| Metric | Value |
|---|---|
| Bookings (excl. cancelled) | 251 |
| Room nights sold | 689 |
| Revenue | $78,540 |
| Average rate per night | $114 |
| Cancellation rate | 11.6% (33 of 284) |
| Average stay | 2.7 nights |
Summary by channel
| Channel | Bookings | Share of revenue | Avg. rate | Commission | Net per night |
|---|---|---|---|---|---|
| Booking platforms | 142 | 54% | $109 | 15% | $93 |
| Direct (phone, email, website) | 87 | 38% | $126 | 0% | $126 |
| Local travel agent | 22 | 8% | $102 | 10% | $92 |
Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.
Trends and outliers
- July and August made 41% of revenue; occupancy reached 93%.
- March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
- Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
- Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.
Findings
- Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
- Midweek in spring is the only real gap; weekends sell themselves.
- Free cancellation on platforms costs about 27 lost nights over 9 months.
Recommendations
- Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
- Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
- Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
- Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".
All totals were cross-checked against the monthly sums in your sheet; the difference is $0.
Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"
The client and all details are made up.
About this service
Ad platforms bury the answer to one simple question under dozens of columns: where does each dollar work best. From your Google Ads or Meta Ads export we calculate spend, clicks, CTR, cost per click, conversions, cost per acquisition and ROAS by campaign, ad set or ad, and find the ones that eat budget without results. The report ends with where to move budget, what to pause and what to test next.
What is included
- What you getA campaign report with key metrics by campaign and ad, best and worst performers, budget shift suggestions, findings and recommendations, as formatted text with tables on the order page. You also get it as a Word (.docx) report with the tables in Excel (.xlsx).
- Key metricsCTR, CPC, CPA and ROAS
- Winners and losersBy campaign, ad set and ad
- Wasted spendBudget with no results
- Budget movesWhere to shift money
- Test ideasWhat to try next
How it works
- 1BriefYou paste or attach the ad report
- 2AnalysisWe compare costs and results
- 3ReportYou get budget moves and tests
What we need from you
A campaign, ad set or ad report from Google Ads or Meta Ads Manager pasted as CSV or as screenshots, the period, your target cost per result and what a conversion is worth to you. Documents can also be attached as PDF, Word or Excel files.
We will ask you:
- Google Ads, Meta Ads or both?
- What counts as a conversion?
- What is your target cost per result?
- What period does the report cover?
Compare packages
| Packages | BasicUp to 100 rows$15 | StandardUp to 300 rows$35 | PremiumUp to 1,000 rows$69 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Report rows | up to 100 | up to 300 | up to 1,000 |
| Summary tables | up to 3 | up to 6 | up to 10 |
| Recommendations | Short | Yes | Detailed |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you access our ad accounts?
No, we do not access client accounts. Export the report you see in the platform and paste or attach it into the brief.
Why do ad platforms and my sales numbers differ?
Each platform counts conversions under its own attribution rules. We point out where this may affect the conclusions.
Will you change the campaigns?
No, you get the analysis and recommendations and make the changes yourself or with your ads manager.