Booking analyticsData Analysis

Bookings and no-show analysis for clinics and salons

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  • If you do not respond within 3 days of delivery, the work is accepted automatically.
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The money is reserved when you pay and released only once you accept the work.

Bookings and no-show analysis for clinics and salons

Example result

Example for the Standard package

Data analysis: 9 months of bookings at a family-run guesthouse

Key numbers

MetricValue
Bookings (excl. cancelled)251
Room nights sold689
Revenue$78,540
Average rate per night$114
Cancellation rate11.6% (33 of 284)
Average stay2.7 nights

Summary by channel

ChannelBookingsShare of revenueAvg. rateCommissionNet per night
Booking platforms14254%$10915%$93
Direct (phone, email, website)8738%$1260%$126
Local travel agent228%$10210%$92

Direct guests pay more, stay longer (3.4 nights vs 2.3) and bring $33 more per night after commission than platform guests.

Trends and outliers

  • July and August made 41% of revenue; occupancy reached 93%.
  • March and April were weakest (occupancy 38%), but weekend nights still sold at 79%: the gap is midweek.
  • Cancellations were 19% for platform bookings with free cancellation and 4% for direct bookings with a deposit.
  • Outlier: 6 bookings in May at $45 per night. These are all one corporate group with a manual discount; they were kept in totals but flagged.

Findings

  1. Your most profitable guests are direct, returning guests, yet only 14% of platform guests were invited to book direct next time.
  2. Midweek in spring is the only real gap; weekends sell themselves.
  3. Free cancellation on platforms costs about 27 lost nights over 9 months.

Recommendations

  1. Add a "book direct" card at check-out with a 10% returning-guest rate: still $20 above platform net.
  2. Create a midweek spring offer (3 nights for the price of 2, Sun–Thu) for March–April.
  3. Switch platform listings to a non-refundable rate at 8% off alongside the flexible one.
  4. Track the booking channel for every guest from now on: 17 rows had no channel and were grouped as "direct".

All totals were cross-checked against the monthly sums in your sheet; the difference is $0.

Client: a 12-room guesthouse by a lake, run by two owners Data: 284 booking rows, January to September (date, room type, nights, channel, price paid, cancellation) Question asked: "Which channel and which months actually make us money, and where are we losing it?"

The client and all details are made up.

About this service

An empty chair at 10 am cannot be sold again, and in clinics and salons no-shows quietly eat a large share of the week. We take your booking export from your booking or clinic software, calculate no-show and late cancellation rates by day, hour, service, staff member and how far ahead the booking was made, and find the patterns behind empty slots. You get practical changes for reminders, deposits and the schedule.

What is included

  • What you getA report with no-show and cancellation rates by day, hour, service and lead time, lost revenue estimate, the busiest and emptiest slots, and suggested changes to reminders and booking rules. You get it on the order page and as a Word document, with the tables also as an Excel file (values only, no formulas or charts).
  • No-show mapBy weekday, hour and service
  • Lead time effectDo far-ahead bookings fail more often
  • Lost revenueWhat empty slots cost per month
  • New and returning clientsWho misses visits more
  • Booking rule ideasReminders, deposits, overbooking limits

How it works

  1. 1
    BriefYou attach the bookings export
  2. 2
    AnalysisWe find when and where visits fail
  3. 3
    ReportYou get the patterns and rule changes

What we need from you

A bookings export with date, time, service, staff member, status and booking date, without client names or phone numbers, plus service prices if you want lost revenue in money.

We will ask you:

  • Which booking system do you use?
  • How do you send reminders now, and when?
  • Do you take deposits or card details at booking?
  • Is this a clinic, a salon or another kind of practice?

Compare packages

PackagesBasicUp to 100 bookings$15StandardUp to 300 bookings$35PremiumUp to 1,000 bookings$69
Deadline1 day2 days4 days
Revisions123
Bookingsup to 100up to 300up to 1,000
Summary tablesup to 3up to 6up to 10
Booking rule suggestionsShortYesDetailed
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you need patient or client details?

No. Remove names, phones and any health notes before sending. A client ID is enough to see repeat no-shows.

Will you suggest charging a no-show fee?

We show how much no-shows cost and where a deposit or fee might help, along with the risk of putting clients off. The decision and local rules are yours to check.

Can you compare our locations?

Yes, if the export has a location column. Standard and Premium compare branches side by side.

Packages
Order · $35· 2 days