Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
We plan Sponsored Products campaigns for skincare, haircare and makeup listings, grouped the way beauty shoppers search: by concern, skin or hair type, key ingredient and routine step. Keywords and Sponsored Brands headlines stay within Amazon's rules for cosmetics, so there are no medical promises such as "cures acne" or "removes scars" and no other brands' names. Products from your range that go together are linked through product targeting, for example your cleanser shown on your moisturizer's page.
What is included
- What you getAn Excel bulk sheet with campaigns grouped by concern and ingredient, keywords with match types, negatives and starting bids. Standard and Premium add Sponsored Brands headlines within 50 characters and a Word note on the claims to keep out of your ads.
- Concern-based groupsDry skin, oily scalp, dull tone and similar
- Ingredient keywordsNiacinamide, retinol, hyaluronic acid and the rest of your INCI
- Claim checkMedical and unproven wording left out
- Routine cross-sellYour products shown on each other's pages
- Fit negativesShades, hair types and formats you do not sell
How it works
- 1Product listYou send ASINs, ingredients and certificates
- 2GroupingWe sort searches by concern, ingredient and step
- 3FileYou get the bulk sheet to check and upload
What we need from you
Links or ASINs of your products, the full ingredient list (INCI), the skin or hair types they suit, price and margin, and any certificates you hold, such as cruelty-free or vegan.
We will ask you:
- Which certificates or test results can you show?
- Which skin or hair types is each product for?
- Is any product a sunscreen, an acne treatment or a hair-loss product?
- What is your margin per unit before ads?
Compare packages
| Packages | Basic1 campaign, up to 3 ad groups$19 | StandardUp to 2 campaigns and 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns | 1 | up to 2 | up to 4 |
| Ad groups | up to 3 | up to 8 | up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can the ads say "dermatologist recommended" or "clinically proven"?
Only if you hold a study or document that backs it and are ready to show it to Amazon. Without that we leave such phrases out.
Do you go after shoppers of big beauty brands?
We can target competing products by ASINs you approve, but we never use other brands' names as keywords or in headlines.
Do you check whether my product may be advertised?
No. Some beauty products fall under Amazon's restricted or drug rules, so check in your account that the listing is eligible for ads. We write within the rules we see in Amazon's public policies.