Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
We plan Sponsored Brands campaigns for a brand enrolled in Amazon Brand Registry: product collection ads that show your logo, a headline and three products, and store spotlight ads that send shoppers to your Brand Store. Keywords are grouped by theme so each headline answers one kind of search, with a separate campaign on your own brand terms and negatives that keep the ads off unrelated searches. Headlines stay within Amazon's 50-character limit, each with its character count, and avoid claims Amazon's moderation tends to reject, such as "best" or "No.1".
What is included
- What you getAn Excel file in Sponsored Brands bulk-sheet columns with campaigns, keyword groups, match types, negatives and headlines with character counts. From Standard you also get a Word note pairing each headline with a store page and three products.
- Headlines within 50Several options per ad, each with a character count
- Theme keyword groupsOne search intent per keyword group
- Brand defenseYour own brand terms in a separate campaign
- Landing choiceStore page or product list for each ad
- NegativesSearches that do not fit your range
How it works
- 1BriefYou send the brand, products and store link
- 2WritingWe group keywords and write headlines to the limit
- 3DeliveryYou review the file and create the ads yourself
What we need from you
Your brand name, the Brand Store link if you have one, the ASINs you want to feature, the daily budget and the competitors you sell against.
We will ask you:
- Is your brand enrolled in Brand Registry on this marketplace?
- Do you have a Brand Store, and which pages does it have?
- Which three products should lead each ad?
- Are there words your brand never uses in headlines?
Compare packages
| Packages | Basic1 campaign, up to 3 keyword groups$19 | StandardUp to 2 campaigns and 8 keyword groups$39 | PremiumUp to 4 campaigns and 15 keyword groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns | 1 | up to 2 | up to 4 |
| Keyword groups | up to 3 | up to 8 | up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Headline options | up to 6 | up to 16 | up to 30 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you add the logo and images to the ads?
No, you pick the logo and product images in Amazon's ad builder yourself. We give you the wording, keywords and structure.
Will Amazon approve the headlines?
We follow Amazon's published creative policies and leave out unproven claims, but approval is Amazon's decision. If a headline is rejected, use another option from the file or send us the reason within your revisions.
Can Sponsored Brands target competitor brands?
We target competing products by ASIN where you approve it, but we do not use other brands' trademarks as keywords or in headlines.