Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
We review your Sponsored Brands reports, video campaigns included, by headline, ad format, keyword and landing page: click-through rate, new-to-brand orders, cost per order and, for video, view rates. Headlines that get impressions but few clicks are rewritten within Amazon's 50-character limit, and for weak videos we describe what the first seconds should show, as text you pass on to whoever edits the video. Product collection, store spotlight and video results are compared, so you can see where to move budget.
What is included
- What you getA Word summary by ad format and an Excel file with keywords to exclude, budget moves and new headlines, each with its character count. You choose what to change and edit the ads yourself.
- Format comparisonCollection, store and video side by side
- New-to-brand viewHow many orders came from new customers
- New headlinesUp to 50 characters, with counts
- Video opening notesWhat the first seconds should show
- NegativesSearches that only cost money
How it works
- 1ReportsYou send the reports and ad screenshots
- 2ReviewWe compare formats, headlines and keywords
- 3RewriteYou get new headlines and a change list
What we need from you
Sponsored Brands campaign and keyword reports (Excel, CSV or PDF), screenshots of the current ads, your target cost per order and the products each ad features.
We will ask you:
- Which Sponsored Brands formats are you running?
- Can you add screenshots of the current ads?
- Is new-customer growth or cost per order more important to you?
Compare packages
| Packages | Basic1 report, up to 400 rows$19 | StandardUp to 3 reports, 1,000 rows in total$39 | PremiumUp to 5 reports, 1,500 rows in total$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| New headlines | up to 5 | up to 10 | up to 20 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you edit or make the video?
No, we work with text only. You get notes on the opening seconds, captions and end-card wording to pass on to your video editor.
Why rewrite a headline that already fits the limit?
Length is only the first test. Headlines that repeat the brand name or list features often get few clicks; the new ones lead with the reason to buy and keep to claims you can prove.
Do you log in to Brand Registry to see the ads?
No. We only read the reports and screenshots you upload and never log in to Brand Registry or your ad account.