Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
We plan Sponsored Products campaigns for cookware, kitchen tools, storage and home décor, where shoppers search by material, size, use and room, as in "stainless steel frying pan 12 inch" or "bamboo drawer organizer". Each size or set gets keywords that match it, and negatives cut searches for sizes, materials and appliances you do not sell. Other brands' names, including appliance brands in "compatible with" searches, stay out of the keywords; competing products are targeted by the ASINs you approve instead.
What is included
- What you getAn Excel bulk sheet with campaigns split by product type and size, keywords with match types, negatives and starting bids that respect the thin margins of bulky items. From Standard, a Word note on seasonal peaks such as wedding season and the holidays.
- Material and size keywordsTerms that match each variant exactly
- Use-case groupsSearches by dish, room or problem solved
- Wrong-fit negativesSizes, materials and appliances you do not sell
- Bulky-item bidsStarting bids that leave room for high FBA fees
- Gift searchesHousewarming and wedding gift terms where they fit
How it works
- 1ProductsYou list variants, sizes and margins
- 2MappingWe match search phrases to each variant
- 3SheetYou review the bulk sheet and upload it
What we need from you
Links or ASINs of the products, materials, sizes and set contents, the price, margin after FBA fees and the daily budget.
We will ask you:
- Which sizes, sets or colours does each product come in?
- Is the product dishwasher-safe, induction-ready or oven-safe?
- What is your margin after FBA fees?
- Which competitor products do you lose sales to?
Compare packages
| Packages | Basic1 campaign, up to 3 ad groups$19 | StandardUp to 2 campaigns and 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns | 1 | up to 2 | up to 4 |
| Ad groups | up to 3 | up to 8 | up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can I target shoppers of a popular appliance brand?
Not with their brand name as a keyword. We can target accessory or competing products by ASIN where you approve it, and your listing can mention compatibility if you can confirm it.
Do you cover home décor and textiles too?
Yes. Décor, textiles, storage and cleaning tools work the same way, grouped by room, style and size.
How do you set bids without knowing the cost per click?
We start from your margin and an ACoS you can live with, and mark each bid as a starting point. You adjust them after the first week or two of data.