Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
We plan the first Sponsored Products campaigns for a product with no sales history yet: an auto campaign to discover search terms, manual exact and phrase campaigns on the core terms we find on your listing, competitor listings and web search, and product targeting of the competitor ASINs you confirm. Everything is laid out in the columns of the Amazon bulk sheet, so you check it and upload it yourself in the Bulk operations section of Campaign Manager. Bids are starting suggestions worked out from your price, margin and launch budget, because we have no access to Amazon's own bid or search volume data.
What is included
- What you getAn Excel bulk sheet with the launch campaigns, ad groups, keywords with match types, negatives and starting bids, ready for you to upload. From Standard you also get a Word file with the launch timeline and when to move search terms between campaigns.
- Auto discovery campaignClose match, loose match, substitutes and complements with their own bids
- Core exact campaignThe terms that describe the product best, at exact match
- Competitor ASIN targetingProduct pages of the rivals you approve
- Starting negativesSizes, uses and products you do not sell
- Launch bidsWorked out from margin and marked for you to adjust
How it works
- 1BriefYou share the product, margin and launch budget
- 2ResearchWe study your listing and the top competing listings
- 3Bulk sheetYou get the sheet and upload it in Campaign Manager
What we need from you
The product link or ASIN and SKU, the price, your margin per unit, the daily launch budget and 3 to 10 competitor ASINs if you know them.
We will ask you:
- When does the product go live, and is the stock already at Amazon?
- What is your margin per unit before ad spend?
- How much can you spend per day during the first month?
- Which competitor products do you want to appear next to?
Compare packages
| Packages | Basic1 launch campaign, up to 3 ad groups$19 | StandardUp to 2 campaigns and 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns | 1 | up to 2 | up to 4 |
| Ad groups | up to 3 | up to 8 | up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will this get my new product onto page one?
We do not promise rankings, sales or a certain ACoS. The plan gives the product a clear starting structure; results depend on the listing, price, reviews and how you adjust bids after launch.
Can you upload the campaigns for me?
No. We never log in to Seller Central or Campaign Manager. You upload the bulk sheet yourself and check the preview Amazon shows before confirming.
What if I have no list of competitor ASINs?
We suggest candidates from the listings we find, and you confirm them before upload. Only ASINs you approve go into product targeting.
Do you include search volumes for the keywords?
No. Without access to Amazon's data we do not show volumes; keywords come from your listing, competitor listings and web search, ordered by how closely they match the product.