Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
After the first 30 days of ads on a new product there is little data, so we judge targets by clicks and click-through rate as well as ACoS, which is almost always high during a launch. From your search term and targeting reports we find the terms that already bring orders and deserve exact match, the ones that burned budget without a single sale, and whether the auto campaign is still worth its spend. You get a plan for the next 30 days: what to keep pushing, what to cut and which bids to adjust.
What is included
- What you getA Word summary of the launch month and an Excel file with negatives, terms to promote to exact with starting bids, and the change list for the next 30 days. The decisions and the changes in Campaign Manager stay with you.
- Early winnersTerms with orders to move into exact
- Budget burnersTerms with clicks and no sales
- Auto campaign verdictKeep, trim or lower its bids
- Ad share of salesAd orders against your total orders
- Next 30 daysA dated list of changes and checks
How it works
- 1ReportsYou export the first month's reports
- 2ReadingWe weigh clicks, orders and your launch goal
- 3PlanYou get the changes for month two
What we need from you
The search term and targeting reports for the first 30 days, the launch date, total units sold with and without ads, price, margin and what you want from the next month.
We will ask you:
- When did the product and the ads go live?
- How many units did you sell in total, with ads and without?
- Was the launch goal visibility, first reviews or profit?
- Did you change the price, coupon or listing during the month?
Compare packages
| Packages | Basic1 report, up to 400 rows$19 | StandardUp to 3 reports, 1,000 rows in total$39 | PremiumUp to 5 reports, 1,500 rows in total$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| Next-month plan | top 10 changes | 30-day change list | 30-day plan and structure |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
My ACoS is over 100%. Has the launch failed?
Not necessarily: early on you pay for visibility and first reviews. We compare spend with total sales and your launch goal and show what to fix, but we cannot promise how fast ACoS falls.
Is 30 days of data enough?
For the main terms usually yes; terms with only a handful of clicks are marked to wait. If your product sells slowly, 45 to 60 days give clearer results.
Do you see my organic rank?
No, we only see the reports you upload. If you track rank in another tool, add a screenshot and we take it into account.