Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
You download the Sponsored Products search term report from Campaign Manager and upload it; we go through every customer search term with spend and sort it into four lists: negatives, terms to move into an exact match campaign, ASINs worth targeting directly, and terms to leave alone for now. The thresholds come from your price and margin, for example how many clicks without an order a term may get before we suggest excluding it. You decide which changes to make and apply them in your account.
What is included
- What you getAn Excel file with sheets for negative exact and negative phrase terms, terms to move to exact with a starting bid, and ASIN targets, plus a Word summary of where the budget went. Basic covers one report up to 400 rows.
- Negatives sheetNegative exact and phrase, with the campaign for each
- Terms to harvestConverting terms for an exact match campaign
- ASINs foundProduct pages that already sell for you
- Wasted spendTotal spend on terms with no orders
- Priority listTop changes ranked by money at stake
How it works
- 1ExportYou download the report for 30 to 60 days
- 2SortingWe sort every term by spend, orders and ACoS
- 3ListsYou get sheets ready to paste into your campaigns
What we need from you
The search term report as Excel (.xlsx), CSV or PDF (screenshots also work), the period it covers, your price, margin and target ACoS.
We will ask you:
- Which period does the report cover?
- What are your price and margin before ad spend?
- Do you already have exact match campaigns for harvested terms?
- Which words must never be excluded?
Compare packages
| Packages | Basic1 report, up to 400 rows$19 | StandardUp to 3 reports, 1,000 rows in total$39 | PremiumUp to 5 reports, 1,500 rows in total$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| Terms moved to exact | up to 20 | up to 50 | up to 100 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why are there ASINs in my search term report?
Those are product pages where your ad showed and got clicks, from auto or product targeting campaigns. We flag the ones that brought orders as targets and the ones that only cost money as negatives.
Will adding these negatives lower my ACoS?
We do not promise a lower ACoS; negatives stop spend on terms that have not sold so far. Some terms need more data, and we mark those to check again later.
My report is too big. What should I do?
Delete the columns you do not need and keep the rows with spend, or sort by spend and keep the top rows that fit your package. Up to about 1,500 rows fit in Premium.