Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
We plan Sponsored Products campaigns for amazon.de, amazon.fr, amazon.it and amazon.es with keywords in German, French, Italian and Spanish written the way shoppers in each country search, not a word-for-word translation of your English list. Each marketplace gets its own campaigns and its own bulk sheet, because Amazon runs ads per country, and the keywords cover spelling variants, plurals and German compound words. The keywords are written by us, so we recommend that someone fluent in each language checks them before upload.
What is included
- What you getAn Excel file per marketplace in Amazon bulk-sheet columns with campaigns, local-language keywords, negatives and bids in euros. A Word note lists the main keyword choices per country with an English gloss so you can check them.
- Local keywordsWritten for each country's search habits
- Compounds and pluralsGerman compounds and plural variants covered
- Per-country sheetsOne bulk sheet per marketplace
- English glossEvery main keyword with its meaning in English
- VAT-aware bidsStarting bids from margin after VAT and fees
How it works
- 1MarketsYou choose countries and share prices and margins
- 2LocalisingWe research and write keywords in each language
- 3FilesYou get one sheet per marketplace to upload
What we need from you
Your product links or ASINs per country (or your US listing), your English keyword list if you have one, prices in euros, margin per country after VAT and fees, and the budget per marketplace.
We will ask you:
- Which of the four countries do you sell in now, and which come next?
- Are your listings already translated into the local languages?
- What is your margin per unit in each country after VAT?
- Do you ship through Pan-European FBA or from one country?
Compare packages
| Packages | Basic2 marketplaces, 1 campaign each$25 | Standard4 marketplaces, up to 2 campaigns each$49 | Premium4 marketplaces, up to 3 campaigns each$89 |
|---|---|---|---|
| Deadline | 3 days | 4 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Marketplaces | 2 | 4 | 4 |
| Campaigns per marketplace | 1 | up to 2 | up to 3 |
| Keywords per language | up to 40 | up to 60 | up to 100 |
| Negatives per language | up to 30 | up to 40 | up to 75 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is this a translation of my US campaign?
No. We start from how people search in each country; a direct translation often misses the words shoppers actually use, such as "Handyhülle" rather than "Telefonhülle".
Who checks the language?
The keywords are written by us and are not proofread by a translator, so we recommend a fluent check before upload; the English gloss next to each main keyword makes that quick.
Can you also cover the UK, the Netherlands, Poland or Sweden?
This offer covers the four countries in its title. Mention others in the brief and we will tell you whether a separate order fits.