Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
We build Sponsored Products campaigns for your KDP book: keyword campaigns on the genre, trope and theme phrases readers type, category targeting on the Amazon book categories where it fits, and product targeting of comparable titles by ASIN. The ebook and the paperback get separate ad groups, because their prices and royalties differ, and trademarked series and brand names are left out. You get everything in the Amazon Ads bulk sheet to upload yourself, with starting bids worked out from your royalty per copy.
What is included
- What you getAn Excel bulk sheet with keyword, category and comparable-title campaigns for your book, ready to upload in the Amazon Ads console. From Standard, a Word note on which targets to watch first and when to lower bids.
- Genre and trope keywordsReader phrases like enemies to lovers or cozy mystery
- Category targetingThe Amazon categories where your book belongs
- Comparable titlesBooks by similar authors targeted by ASIN
- Format splitKindle and paperback in separate ad groups
- Royalty-based bidsStarting bids from what you earn per copy
How it works
- 1Book detailsYou send the link, blurb and royalty per format
- 2Comp researchWe look at bestseller lists and comparable titles
- 3Upload fileYou get the bulk sheet for the Amazon Ads console
What we need from you
The book's Amazon link or ASIN, genre and subgenre, the blurb, ebook and paperback prices, whether it is in Kindle Unlimited, and a daily budget.
We will ask you:
- Is the book enrolled in Kindle Unlimited?
- Which authors do your readers also read?
- Is it part of a series, and which book should the ads push?
- What daily budget is comfortable for you?
Compare packages
| Packages | Basic1 book, 1 campaign$15 | Standard1 book, up to 2 campaigns$29 | PremiumUp to 3 books in a series$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Books | 1 | 1 | up to 3 |
| Campaigns | 1 | up to 2 | up to 4 |
| Keywords and ASIN targets | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will you type other authors' names as keywords?
We target comparable books by their ASINs instead, which is more precise, and we leave out trademarked series and brand names.
Do Kindle Unlimited page reads count?
Yes, as an estimated royalty per read when we set starting bids. Compare the results with your KDP royalty report after a few weeks.
Will the ads sell more copies?
We do not promise sales or rankings. The cover, blurb and reviews matter as much as the ads; the campaigns give you a tidy start you can adjust.