Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
We plan Sponsored Products and Sponsored Brands campaigns for the busiest stretch on Amazon: Prime Big Deal Days in October, Black Friday and Cyber Monday, and the December gift weeks. Gift searches such as "gifts for dad who has everything" or "stocking stuffers for teens" get their own campaigns with separate budgets, so you can raise or pause them without touching your year-round campaigns. Bids and budgets are starting suggestions from your margin, because holiday clicks get more expensive and we do not see Amazon's bid data.
What is included
- What you getAn Excel bulk sheet with gift and event campaigns, keywords, negatives and starting bids, kept separate from your year-round campaigns. Standard and Premium add a Word timeline with dates to launch, raise budgets and wind down.
- Gift-intent campaignsSearches by recipient, age and occasion
- Event windowsSeparate campaigns for deal days and December
- Deal-aware bidsStarting bids that account for your discount
- Overlap negativesGift and year-round campaigns do not compete
- Wind-down planWhen to pause gift terms after the holidays
How it works
- 1Season briefYou share products, deals and stock
- 2PlanningWe build gift and event campaigns in the sheet
- 3Launch fileYou upload it ahead of the season
What we need from you
Links or ASINs of the products for the season, the deals and coupons you plan, stock levels, margin and how much extra budget you can spend in Q4.
We will ask you:
- Which deals or coupons are you running, and on which dates?
- How much stock do you have for the season?
- Who buys your product as a gift?
- How much extra daily budget can you spend in Q4?
Compare packages
| Packages | Basic1 gift campaign, up to 3 ad groups$19 | StandardUp to 2 campaigns and 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns | 1 | up to 2 | up to 4 |
| Ad groups | up to 3 | up to 8 | up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
When should I order this?
Ideally 3 to 6 weeks before your first event, so the campaigns collect data before competition peaks. Delivery takes 2 to 4 days depending on the package.
Can the plan follow holidays outside the US?
Yes. Tell us the marketplace and we use its own dates, such as Boxing Day on amazon.co.uk.
Will you set budget rules in my account?
No, we never log in. The Word timeline tells you when to change budgets, and you can set Amazon's budget rules yourself from it.