Link earning planSEO Strategy

Link earning plan without paid links: assets and outreach

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Link earning plan without paid links: assets and outreach

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

Buying links risks a manual action and rarely lasts, but most sites have no plan for earning them either. Links come from pages worth citing, such as original data, tools, local or industry guides and expert answers, plus outreach to the people who already write about your topic. We review your site and the pages competitors earn links with and write a plan: which link-worthy assets to create, who would cite each one, outreach angles and message templates, digital PR ideas and the partner, supplier and community links you are likely missing.

What is included

  • What you getA written link earning plan with asset ideas and who would cite each, outreach angles and email templates, digital PR ideas, a list of easy partner and community link opportunities and a monthly routine.
  • Link-worthy assetsWhat to create and who would cite it
  • Competitor link pagesWhat earns them links
  • OutreachAngles and email templates
  • Easy winsPartners, suppliers, associations, events
  • Monthly routineWhat to do each month

How it works

  1. 1
    BriefYou describe the site and resources
  2. 2
    ResearchWe study what earns links in your niche
  3. 3
    PlanYou get assets, outreach and routine

What we need from you

A link to the site, your industry and audience, two or three competitors that seem to earn links well, any data, expertise or tools you could share, and who will do the outreach.

We will ask you:

  • Which competitors seem to earn links well?
  • What data, expertise or tools could you share publicly?
  • Who will do the outreach, and how many hours a month?

Compare packages

PackagesBasicStarter plan$15StandardFull plan$29PremiumSix-month plan$55
Deadline3 days5 days7 days
Revisions122
Asset ideasup to 3up to 6up to 10
Outreach templates246
Competitors reviewed235
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you build the links for me?

No. You get the plan, asset ideas and templates; your team or a PR freelancer does the outreach.

Are guest posts allowed?

Writing for respected sites in your field is fine; mass guest posting for links is treated as a link scheme. The plan keeps to the first kind.

How many links will I get?

That depends on your assets and outreach effort, so no number can be promised. The plan sets realistic monthly targets for activity.

Packages
Order · $29· 5 days