SEO roadmapSEO Strategy

Six-month SEO roadmap for a small business site

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  • If you do not respond within 3 days of delivery, the work is accepted automatically.
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The money is reserved when you pay and released only once you accept the work.

Six-month SEO roadmap for a small business site

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

We build a six-month SEO roadmap for a small business site, month by month: what to fix first, which pages to create, what to publish and how to earn local and industry links. It starts from your site's current state and two or three competitors, then sorts tasks by effort and likely impact, so a small team spends its hours where they count. Each month ends with a few numbers to watch, so you can tell whether the plan is working.

What is included

  • What you getA six-month roadmap with monthly tasks ordered by priority, a content plan with page and article topics, link-building ideas and the metrics to track each month.
  • Month-by-month planSix months of tasks
  • Effort and impactQuick wins first
  • Content planPages and articles to create
  • Link-building ideasLocal and industry sources
  • Metrics to watchHow to tell it is working

How it works

  1. 1
    BriefYou share goals, site and resources
  2. 2
    AnalysisWe review the site and competitors
  3. 3
    RoadmapYou get six months planned out

What we need from you

A link to the site, your business goals, your main competitors, who will do the work and how many hours a month you can spend.

We will ask you:

  • Which site is the plan for?
  • What should SEO bring you in six months?
  • Who will do the work, and how much time is there?
  • Who are your main competitors?

Compare packages

BasicRoadmap with 2 competitors$20StandardRoadmap with 3 competitors$39PremiumRoadmap with 5 competitors$75
Deadline2 days3 days5 days
Revisions122
Months planned666
Competitors reviewed235
Content topicsup to 12up to 24up to 40
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Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will following the plan get me to the top?

No one can honestly promise positions. The plan puts your effort where it is most likely to pay off and shows how to measure progress.

Is this the same as an SEO audit?

An audit lists what is wrong today. The roadmap includes the main fixes but also plans content, links and priorities for six months ahead.

Can my team follow it without an SEO background?

Yes. Tell us who will do the work, and tasks are written in plain steps for that person.

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