International SEO strategySEO Strategy

International SEO strategy: domains, folders and languages

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International SEO strategy: domains, folders and languages

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

Entering new countries starts with a structural choice that is hard to undo: country domains, subfolders or subdomains, language or country targeting, and how far to localise content, prices and currencies. Many sites copy their English pages into other languages and wonder why nothing ranks. We look at your site, your target markets and local competitors and recommend a structure, a hreflang approach, which pages to localise first and what local search behaviour and search engines you need to plan for in each market.

What is included

  • What you getA written international SEO strategy with a recommended domain and URL structure, targeting and hreflang approach, localisation priorities per market, local search notes and a launch sequence.
  • Structure choiceDomains, folders or subdomains, with trade-offs
  • Language or countryTargeting and hreflang approach
  • Localisation depthTranslate, adapt or write new
  • Local searchSearch engines and habits per market
  • Launch orderWhich market and pages go first

How it works

  1. 1
    MarketsYou list target markets and plans
  2. 2
    ResearchWe study your site and local results
  3. 3
    StrategyYou get structure and launch plan

What we need from you

A link to your current site, the countries and languages you plan to enter and in what order, what you sell there, local competitors if known and your budget for translation and local content.

We will ask you:

  • Which countries and languages are you entering, and in what order?
  • Do prices, products or delivery differ between countries?
  • Do you already own any country domains?
  • What is your budget for translation and local content?

Compare packages

PackagesBasic1 new market$20StandardUp to 3 markets$39PremiumUp to 6 markets$75
Deadline3 days5 days7 days
Revisions122
Markets covered1up to 3up to 6
Competitors per market223
Launch sequenceYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Are subfolders always better than country domains?

Not always. Subfolders pool authority; country domains can earn more local trust but cost more to build up. The strategy weighs this for your case.

Can I just machine-translate my site?

Unedited machine translation tends to read poorly and convert badly. The strategy says which pages need full localisation and where a reviewed translation is enough.

Do you cover markets where Google is not the main search engine?

Yes. We note where Baidu, Naver, Seznam or others matter and what that changes.

Packages
Order · $39· 5 days