Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
Pet owners talk about their animals as family, and they quickly spot a brand that sounds cute but knows little, or clinical but cold. We write a brand guide for your pet food, accessories or pet care business: whether you speak to the owner or "in the voice" of the pet, how you write about health, ingredients and safety without scary or medical claims, and what makes you different in a crowded shelf. The full version adds colours and fonts.
What is included
- What you getA written brand guide for your pet brand: tone of voice with examples for product pages, packaging copy and posts, and depending on the package, mission, values and positioning, plus colours with hex codes and font pairs. A written guide, not a visual brand book.
- Owner or pet voiceWho speaks, and when it works
- Health and safety wordingCareful claims about ingredients and care
- Packaging and product copyExample lines in your voice
- PositioningFrom Standard: why owners pick you
- Colours and fontsIn Premium: for shelf and screen
How it works
- 1BriefYou describe products and owners
- 2Strategy and writingWe define voice and write examples
- 3DeliveryYou get the guide and can ask for changes
What we need from you
Your products or services, which animals and owners you serve, competing brands, what you never compromise on and, if you have one, your logo as a picture.
We will ask you:
- What do you sell or offer?
- Which animals and owners are you for?
- Should the brand ever speak as the pet?
- Which brands do owners compare you with?
Compare packages
| Packages | BasicTone of voice guide$19 | StandardBrand platform and voice$39 | PremiumFull brand guide text$79 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Tone of voice with examples | Yes | Yes | Yes |
| Product and packaging copy examples | Yes | Yes | Yes |
| Brand platform | No | Yes | Yes |
| Colours and fonts | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you include feeding or health claims?
We show how to talk about ingredients and care carefully. Health claims must follow your local rules and vet guidance; this is not veterinary advice.
Will it cover marketplaces like Amazon or Chewy?
Yes, the examples include short product titles and bullet points in your voice.
Do I get a visual brand book with layouts?
No, it is a written guide with colour codes and font recommendations, without layouts or design files.