Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
After a few years, a brand drifts: the website says one thing, the brochures another, the social posts sound like a third company. Send screenshots or photos of your materials and paste the key texts, and we compare them against each other and against your guide if you have one: name and slogan usage, tone, key messages, colours and type as seen in the pictures. You get a list of mismatches by piece and a short set of rules to stop the drift.
What is included
- What you getA consistency report as text: what each piece gets right and wrong, a prioritized list of fixes and, from Standard, short consistency rules for your team.
- Side-by-side comparisonEach piece against the others
- Name and slogan usageSpelling, capitals and placement
- Tone and messagesWhere the voice drifts
- Visual cuesColours and type as seen in screenshots
- Prioritized fixesWhat to fix first
How it works
- 1BriefYou add screenshots and texts
- 2Strategy and writingWe compare every piece
- 3DeliveryYou get the guide and can ask for changes
What we need from you
Screenshots or photos of your materials (up to 3 pictures; one picture can show several pieces), the key texts pasted into the brief and your brand guide text if you have one.
We will ask you:
- Which materials should we review?
- Do you have a brand guide we should check against?
- Which piece do you consider the best example of your brand?
- Who will fix the issues we find?
Compare packages
| Packages | BasicQuick check$15 | StandardBrand review$35 | PremiumFull review$69 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Pieces reviewed | up to 3 | up to 8 | up to 15 |
| Fix list by piece | Yes | Yes | Yes |
| Consistency rules | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you look at my website directly?
We do not browse sites. Send screenshots of the pages and paste their key texts.
Will you check exact colour codes?
Colours in screenshots and photos shift, so we point out visible mismatches. For exact codes, paste the values used in each piece.
Do you redesign the materials?
No, you get a report and rules. Redesign and new copy are separate services.