Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
We write the brand story and key messages for a nonprofit or charity: the problem you exist to solve, what changes because of your work and why someone should give time or money now. Messages are tailored for donors, volunteers, partners and the people you serve, with dignity and without pity-based clichés. The result keeps your website, grant applications and appeals telling the same story.
What is included
- What you getA nonprofit brand story and messaging guide as formatted text: depending on the package, the story, key messages by audience, tone of voice and a short description for grants and press. It is a written guide with recommendations, not a visual brand book with layouts or design files.
- Brand storyProblem, your answer and the change
- Messages by audienceDonors, volunteers, partners
- Respectful languageWords that keep dignity of those you serve
- BoilerplateIn Premium: 50 and 100-word versions
How it works
- 1BriefYou share the mission and results
- 2StoryWe shape the core narrative
- 3MessagingWe write messages for each audience
What we need from you
Your mission, who you help and how, results with numbers, a real story you may share, your main audiences and your logo as a picture.
We will ask you:
- What problem does your organisation tackle?
- What has changed thanks to your work?
- Who do you most need to reach?
- Words or images you want to avoid?
Compare packages
| Packages | BasicBrand story$19 | StandardStory and messages by audience$39 | PremiumFull messaging guide$79 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Brand story | Yes | Yes | Yes |
| Audiences with key messages | 1 | 3 | 3 |
| Tone of voice and boilerplates | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can it be used in grant applications?
Yes. The story and boilerplate are written to drop into application forms.
Do you write fundraising appeals?
Not here. The guide sets the story; appeal emails are a separate service.
Can we use beneficiaries' stories?
Only with their consent. We can change names and details to protect privacy.