About this service
We put your brand into words: what it stands for, who it speaks to, how it differs from competitors and how it sounds. The tone of voice guide shows the difference with real examples of what to write and what to avoid. In the full version you also get recommended colours and font pairs to keep your materials consistent.
What is included
- What you getA brand guide as formatted text: depending on the package, tone of voice with examples, mission, values, audience and positioning, plus recommended colours with hex codes and font pairs. It is a written guide with recommendations, not a visual brand book with layouts or design files.
- Tone of voiceHow your brand speaks, in a few clear rules
- Do and don't examplesReal phrases for posts, emails and ads
- Mission and valuesFrom Standard: what the brand stands for
- Audience and positioningFrom Standard: who you serve and why you
- Colours and fontsIn Premium: hex codes and font pairs
- Logo taken into accountRecommendations that match your logo
How it works
- 1BriefYou describe the company and audience
- 2StrategyWe define positioning and voice
- 3WritingWe write the guide with examples
- 4DeliveryYou get the guide and can ask for changes
What we need from you
What your company does, your audience, main competitors, brands whose style you like and, if you have one, your logo as a picture.
We will ask you:
- What does your company do and for whom?
- Who are your main competitors?
- How should your brand feel to people?
- Which brands do you like and why?
Compare packages
| Packages | BasicTone of voice guide$19 | StandardBrand platform and tone of voice$39 | PremiumFull brand guide text with colours and fonts$79 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Tone of voice with examples | Yes | Yes | Yes |
| Brand platform | No | Yes | Yes |
| Colours and fonts | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do I get a visual brand book with layouts?
No. You get a written guide with colour codes and font recommendations, without layouts or design files.
Do you design a logo?
Not in this service. If you have a logo, attach it as a picture, and we match the recommendations to it.
Can I use the recommended fonts freely?
We suggest fonts with free licences, such as Google Fonts, where we can. Check the licence terms before commercial use.
Can I ask for changes?
Yes, within the revisions of your package.