Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
We write a rebrand strategy for a business that has outgrown its old image: what is not working now, what must be kept so loyal customers still recognise you, and the new positioning and voice. Based on your notes about the current brand, we separate what needs a new story from what only needs a refresh. The full version includes a rollout plan and the announcement message for customers.
What is included
- What you getA rebrand strategy as formatted text: depending on the package, a diagnosis of the current brand, keep and change lists, new positioning and voice, and a rollout plan with an announcement text. It is a written guide with recommendations, not a visual brand book with layouts or design files.
- Current brand diagnosisWhat works and what holds you back
- Keep and changeSo loyal customers still recognise you
- New positioning and voiceFrom Standard: with before-and-after examples
- Rollout planIn Premium: order of changes and announcement
How it works
- 1BriefYou explain why and what has changed
- 2DiagnosisWe assess what to keep and change
- 3StrategyWe write the rebrand strategy
What we need from you
Why you want to rebrand, what has changed in the business, how customers see you now, competitors, what you love about the current brand and your current logo as a picture.
We will ask you:
- Why do you want to rebrand now?
- How do customers describe you today?
- What must stay the same?
- Are you changing the name?
Compare packages
| Packages | BasicBrand diagnosis and direction$19 | StandardRebrand strategy$39 | PremiumStrategy with rollout plan$79 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Current brand diagnosis | Yes | Yes | Yes |
| New positioning and voice | No | Yes | Yes |
| Rollout plan and announcement | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you design the new logo?
Not in this service. The strategy gives a designer a clear brief for it.
Will we lose existing customers?
The keep list and announcement are there to reduce that risk, but customer reactions cannot be promised.
Do you review our website?
Add the link and describe what bothers you; we work from your description and public pages.