成果範例
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
客戶與所有細節皆為虛構。
關於此服務
我們為餐廳與咖啡館撰寫能讓客人再度光臨的電子報：用讓讀者幾乎嚐得到味道的文字描述新菜色與季節限定餐點、品酒之夜或現場音樂等活動，以及針對冷清平日時段的優惠。每一期都簡短，圍繞一個訂位理由與一個明確的按鈕，無論是訂位還是外送點餐。
包含內容
- 您會收到什麼電子報每期附主旨與預覽文字、菜單與活動文案、每期一個行動呼籲，以及寄送日曆。以文字提供，可貼到您的電子郵件服務中。
- 能促進銷售的菜單讓人食指大動的菜色描述
- 活動與特餐品酒之夜、早午餐、節日
- 冷清時段的優惠讓人週二也想來的理由
- 每期一個按鈕訂位或立即點餐
- 寄送日曆最佳的寄送日期與時間
服務流程
- 1需求說明您提供消息、活動與冷清的日子
- 2撰寫我們撰寫簡短又誘人的內容
- 3交付您會收到各期內容與日曆
需要您提供的資料
您的餐廳與菜系、新消息或即將推出的內容（菜色、活動、節日）、想要填滿的冷清時段、客人如何訂位或點餐，以及您的品牌語氣。
我們會詢問您：
- 是哪一種餐廳或咖啡館？
- 您想分享什麼消息？
- 哪幾天比較冷清？
- 客人如何訂位或點餐？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
餐廳應該多久寄一次電子報？
通常每月兩到四次。寄送日曆會建議一個節奏，讓您保持曝光又不讓讀者感到厭煩。
可以幫美食照片寫說明文字嗎？
可以。請告訴我們您會使用哪些照片，我們會在該期內為它們撰寫簡短的說明。
你們會幫我蒐集訂閱者嗎？
不會。可應要求為您的網站、菜單 QR 卡或收據撰寫一句簡短的訂閱引導語。
沒有找到您要的答案？