成果範例
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
客戶與所有細節皆為虛構。
關於此服務
創作者會忽略以「親愛的網紅」開頭、對合作內容隻字未提的邀約。我們撰寫的第一封訊息會顯示您了解對方的內容，一開始就說明合作方案（贈品、付費貼文、聯盟佣金）與您的期待，並附上追蹤訊息，以及給回覆者的合作說明。
包含內容
- 您會得到什麼附主旨的邀約郵件或私訊，針對不同規模創作者的版本，另含追蹤訊息，較高方案另含簡短的合作說明。
- 個人化的第一句預留位置，供您寫下對其內容的評語
- 清楚的方案贈品、付費或聯盟，在開頭幾行說明
- 依規模區分的版本奈米、微型與較大型創作者
- 追蹤訊息一則簡短提醒，不施壓
- 合作說明交付項目、日期、揭露標籤
服務流程
- 1需求說明您說明商品與合作方案
- 2方案包裝我們為創作者調整方案的呈現
- 3撰寫我們撰寫訊息、追蹤訊息與說明
需要您提供的資料
您的品牌與商品、平台（Instagram、TikTok、YouTube）、合作類型與預算、您想要的內容，以及任何必須說出的宣稱。
我們會詢問您：
- 您向創作者提供什麼？
- 您鎖定哪些平台與創作者規模？
- 您會用電子郵件還是私訊聯絡？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會幫我找網紅嗎？
不會，創作者由您選擇。我們撰寫由您寄出的訊息，您再加上一句關於對方內容的個人化評語。
說明中會提到廣告揭露嗎？
會，我們會提醒創作者依平台與當地規定，將貼文標示為廣告或付費合作。
也能為 UGC 創作者撰寫嗎？
可以，請在需求說明中註明：訊息會改為提出付費，換取您將用於自己廣告的內容。
沒有找到您要的答案？