Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
12-month forecast: a coffee kiosk at a ferry terminal
Key assumptions
| Assumption | Value | Source |
|---|---|---|
| Average check | $6.50 | Owner's menu |
| Ingredients and cup per sale | $1.90 | Supplier price list |
| Card fees | 2.5% of revenue ($0.16) | Payment terminal tariff |
| Fixed costs per month | $9,000 | Rent $1,800, staff $6,400, utilities $350, other $450 |
| Start-up spend | $38,000 | Machine and grinders, fit-out, opening stock |
| Loan repayment | $600 per month | Loan offer |
Unit economics
- Revenue per cup: $6.50
- Variable cost per cup: $2.06
- Contribution per cup: $4.44 (68% margin)
Break-even point
$9,000 ÷ $4.44 = 2,027 cups a month, about 68 cups a day over 30 days. The forecast reaches it in month 3.
Monthly forecast
| Month | Cups sold | Revenue, $ | Profit, $ | Cash at month end, $ |
|---|---|---|---|---|
| 1 | 1,500 | 9,750 | −2,340 | 4,060 |
| 2 | 1,900 | 12,350 | −564 | 2,896 |
| 3 | 2,300 | 14,950 | 1,212 | 3,508 |
| 4 | 2,600 | 16,900 | 2,544 | 5,452 |
| 5 | 2,900 | 18,850 | 3,876 | 8,728 |
| 6 | 3,100 | 20,150 | 4,764 | 12,892 |
| 7 | 3,300 | 21,450 | 5,652 | 17,944 |
| 8 | 3,300 | 21,450 | 5,652 | 22,996 |
| 9 | 3,100 | 20,150 | 4,764 | 27,160 |
| 10 | 2,900 | 18,850 | 3,876 | 30,436 |
| 11 | 2,800 | 18,200 | 3,432 | 33,268 |
| 12 | 3,000 | 19,500 | 4,320 | 36,988 |
Year 1 totals: revenue $212,550, operating profit $37,188, cash at year end $36,988.
What the numbers say
- Months 1–2 are the tight spot. Cash drops to about $2,900 in month 2. Keep at least $3,000 in reserve or delay one hire until month 3.
- Summer carries the year. Months 5–9 bring about two-thirds of annual profit, so plan marketing and staff holidays around them.
- Price matters more than volume. Raising the average check by $0.50 lifts year 1 profit by about $16,900; selling 10% more cups adds about $15,000.
- Payback. At the current pace, the $38,000 start-up spend is covered in roughly 13 months.
All formulas are live in the Excel file: change any yellow cell on the Assumptions sheet and every month updates.
Client: Morning Dock, a coffee kiosk opening in March at a commuter ferry terminal. Owner's investment $25,000 plus a $20,000 equipment loan.
The client and all details are made up.
About this service
We forecast app revenue from installs: organic and paid downloads, trial starts, conversion to paid, subscription renewals by month and in-app purchases or ad revenue if you have them. App store commissions, paid user acquisition cost and server costs are deducted, so you see the real payback period for each paid install.
What is included
- What you getForecast tables for your app: installs, trials, paying subscribers by cohort, revenue after store fees, acquisition cost, payback and cash flow, with assumptions listed. Tables come as text on the order page and as an Excel (.xlsx) file; this is a planning estimate, not financial, tax or investment advice.
- Install to subscriberTrials, conversion and renewals
- Cohort renewalsHow each month's subscribers decay
- Store feesApp Store and Google Play cut applied
- Paid install paybackWhen an install earns back its cost
- Other revenueIn-app purchases or ads if used
How it works
- 1BriefYou share prices, installs and rates
- 2CalculationWe build cohorts and the cash view
- 3DeliveryYou get tables, an Excel file and a summary
What we need from you
Platforms, subscription prices (weekly, monthly, annual), trial length, current or expected installs, conversion and renewal rates, paid acquisition cost per install, team and server costs, as text. Documents can also be attached as PDF, Word or Excel files.
We will ask you:
- What are your subscription prices and trial length?
- How many installs do you get or expect per month?
- What are your trial-to-paid and renewal rates?
- How much does a paid install cost you?
Compare packages
| Packages | BasicInstall economics$19 | Standard12-month revenue forecast$39 | Premium3-year app plan$79 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Period | per unit and per month | 12 months | 3 years |
| Scenarios | 1 | 1 | 3 |
| Cash flow table | No | Yes | Yes |
| Tables in Excel (.xlsx) | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Which store commission do you apply?
The rate you tell us, for example a reduced rate for small developers or after a subscriber's first year. Check your current terms with Apple and Google.
Can you split iOS and Android?
Yes, if their prices, conversion or install costs differ.
My app is free with ads. Does this work?
Yes. We use daily active users, ad impressions and eCPM instead of subscriptions.