成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
App 登陸頁只有一個任務：讓訪客確信這款 App 值得占用手機空間，然後點下商店按鈕。我們撰寫的頁面會在第一屏呈現核心使用情境，將三、四項主要功能寫成日常的生活時刻，加入評分與評價，並在下載前先處理隱私與價格方面的疑問。
包含內容
- 您會得到什麼依區塊整理的登陸頁文字，含標題變化版本、截圖的功能圖說、常見問題與 meta 標籤。
- 主視覺區塊使用情境、商店徽章、簡短承諾
- 功能時刻用平實的話寫成的截圖圖說
- 社會認同評分、評價、媒體報導
- 隱私與價格常見問題消除最後的疑慮
服務流程
- 1需求說明您說明 App 與用戶
- 2頁面流程我們規劃從主視覺到下載的畫面
- 3撰寫我們撰寫區塊與圖說
需要您提供的資料
App 與商店連結、適用對象、主要功能、定價（免費、免費增值、訂閱）、評分或用戶數，以及您如何處理用戶資料。
我們會詢問您：
- 請用一句話說明 App 解決了什麼問題
- 對使用者而言，最重要的三項功能是什麼？
- App 是免費、免費增值還是付費？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們也會撰寫 App Store 與 Google Play 的說明嗎？
最高方案包含可在那裡重複使用的功能語句。完整的商店頁面內容需另外下單。
你們能為我的截圖撰寫圖說嗎？
可以，請在需求說明中描述或連結各畫面，我們會為每張撰寫一則簡短圖說。
你們會建置頁面嗎？
不會，您會取得依區塊整理的文字，供設計師或建站工具使用。
沒有找到您要的答案？