寫作
成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們為藏在您個人簡介連結後的創作者商店撰寫文案,例如 Stan Store、Beacons 或 Linktree:個人簡介、附簡短標題與按鈕文字的商品卡片,以及每張卡片開啟的結帳頁面。所有內容都為手機螢幕,以及從單一影片或貼文過來的追蹤者而寫。
包含內容
- 您會收到個人簡介選項、商品卡片文字(標題、一句鉤子、按鈕)與每項商品的結帳頁描述;較高方案另附免費誘餌卡片。
- 個人簡介一句話說明您幫助誰
- 商品卡片長度剛好的標題與按鈕文字
- 結帳頁文字他們會得到什麼,以及為什麼現在買
- 行動裝置優先的用語短句,不堆積大段文字
- 誘餌卡片能擴大名單的免費下載
服務流程
- 1需求說明您列出商品與受眾
- 2商店規劃我們決定每張卡片的順序與鉤子
- 3撰寫我們寫出卡片與結帳頁
需要您提供的資料
您的社群帳號與商店連結、販售的商品(指南、諮詢通話、預設濾鏡、範本)與價格,以及您的追蹤者是誰。
我們會詢問您:
- 您的商店使用哪個平台?
- 您銷售哪些商品?價格是多少?
- 您的追蹤者從哪裡來?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
你們會幫我設定商店嗎?
不會,我們不會登入您的帳號。由您將文字貼進商店編輯器。
你們會製作商品本身嗎?
不會,本服務涵蓋商店文案。指南或範本本身屬於另外的工作。
可以要求修改嗎?
可以,在您方案的修改次數內。
沒有找到您要的答案?


