成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
當人們相信一小時能解決某個具體的問題時，就會報名網路研討會，而且他們在滑過一次畫面的時間內就會決定。我們撰寫的報名頁有以成果為主軸的標題、三項他們將學到的內容、主持人是誰以及為何值得信任、以訪客習慣的方式呈現的日期，以及盡量少問資料的表單。
包含內容
- 您會得到什麼依區塊整理的報名頁文字，含標題變化版本；較高方案另含感謝頁文字。
- 成果標題一小時後會有什麼改變
- 三項收穫具體，而不是「祕訣與技巧」
- 主持人區塊用幾行文字建立可信度
- 日期與時區說明對國際受眾清楚易懂
- 感謝頁加入行事曆、需準備什麼
服務流程
- 1需求說明您分享主題、主持人與日期
- 2承諾我們強化參加者會得到的收穫
- 3撰寫我們撰寫頁面區塊
需要您提供的資料
網路研討會的主題與日期、適合對象、參加者將學到什麼、主持人簡介、是否有重播、給參加者的贈禮，以及您在結尾將提供什麼。
我們會詢問您：
- 參加者在研討會後將能做到什麼？
- 研討會什麼時候舉行？有重播嗎？
- 如果有，您在結尾將提供什麼？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們也會撰寫提醒郵件嗎？
這項訂單不含此項。網路研討會郵件序列可另行訂購，與這個頁面搭配效果很好。
可以用於常青型的錄製網路研討會嗎？
可以，我們會如實撰寫場次時間與重播的措辭，不假裝活動是直播。
適用於哪些平台？
任何平台：文字可放進您的登陸頁建置工具或網路研討會平台的頁面編輯器。
沒有找到您要的答案？