成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
上市前您沒有評價，沒有實際使用的截圖，有時甚至還沒有完成的產品，所以頁面必須賣的是清楚的承諾，以及現在就加入的理由。我們撰寫的候補名單頁有尖銳的標題、以讀者的話描述問題、早期會員能得到什麼（價格、使用權、對產品路線圖的發言權），以及讓他們往名單前面移動的推薦語句。
包含內容
- 您會得到什麼候補名單頁文字，含標題變化版本、確認訊息；較高方案另含上市當日公告與推薦文案。
- 承諾式標題不需示範也能一目了然
- 早期會員專屬權益為什麼要在上市前加入
- 誠實的時程上市時間範圍，不使用假的倒數計時
- 推薦文案分享語句與名單位置訊息
服務流程
- 1需求說明您說明產品與權益
- 2定位我們找出一句話的承諾
- 3撰寫我們撰寫頁面與訊息
需要您提供的資料
您要推出什麼、給誰使用、它解決什麼問題、上市時程、早鳥權益，以及您是否使用推薦機制或排隊名次。
我們會詢問您：
- 請用一句話說明您要推出什麼
- 提早加入的人能得到什麼？
- 您預計何時上市？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
這適用於 Product Hunt 或 Kickstarter 的上市前頁面嗎？
適用，請告訴我們平台，我們會配合其欄位撰寫文字；至於您自己的網站，我們則依區塊自由撰寫。
我可以加上倒數計時器嗎？
只有在日期真實時才可以。我們避免虛假的急迫感，那會在您上市之前就傷害信任。
你們會建置候補名單工具嗎？
不會，您會取得適用於任何表單或候補名單工具的文字。
沒有找到您要的答案？