成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫 Shopify 上圍繞商品頁的商店頁面：首頁各區塊（主視覺、商品系列、品牌承諾、評價列）、講述品牌故事的關於頁面，以及在問題進入您信箱之前就先解決運送、退貨與尺寸疑問的常見問題。文字依 Shopify 佈景主題區塊的大小撰寫，讓標題和按鈕剛好放得下。
包含內容
- 您會收到依佈景主題區塊（標題、文字、按鈕）拆分的各頁文字、問答形式的常見問題；較高方案另附 SEO 標題與 meta 描述。
- 依佈景區塊撰寫的首頁主視覺、商品系列、承諾、評價
- 品牌故事品牌為何存在，以及背後是誰
- 減少客服來信的常見問題運送、退貨、尺寸、付款
- 公告列文字免運門檻或目前的優惠
- SEO 標題與描述較高方案提供，涵蓋每個頁面
服務流程
- 1需求說明您分享商店連結與品牌故事
- 2頁面規劃我們整理要填寫的佈景區塊
- 3撰寫我們寫出各個頁面
需要您提供的資料
商店連結、您銷售的產品與對象、品牌故事、運送與退貨條款，以及您使用的佈景主題（如果知道的話）。
我們會詢問您：
- 您銷售什麼？誰會購買？
- 您的品牌背後有什麼故事？
- 您的運送與退貨條款是什麼？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們也會撰寫商品描述嗎？
商品描述是另一項服務。本服務涵蓋商品周邊的商店頁面。
你們會撰寫退款或隱私權政策嗎？
不會，那些屬於法律文件。常見問題會用白話說明您的條款，並連結到您的政策頁面。
你們會把文字加到我的商店嗎？
不會，我們不會存取您的 Shopify 後台。由您貼進佈景主題編輯器。
沒有找到您要的答案？