成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
訪客來到捐款頁時，已經有一半的意願要捐款，而含糊的使命宣言或冗長的表單可能讓他們離開。我們撰寫的頁面以一句話點明需求，顯示每個金額能做什麼，引導改為每月捐款，並就資金用途及適用時的稅務收據提供保證。
包含內容
- 您會得到什麼依區塊整理的捐款頁文字，含金額標籤、每月捐款區塊、信任語句；較高方案另含感謝頁。
- 一句話點明需求在表單上方清楚呈現
- 金額成效標籤每個捐款級距能支付什麼
- 每月捐款區塊為何小額的每月捐款很重要
- 信任語句報告、登記、安全付款
- 感謝頁分享、追蹤、接下來會發生什麼
服務流程
- 1需求說明您分享需求與金額
- 2頁面規劃我們圍繞表單安排區塊
- 3撰寫我們撰寫頁面與標籤
需要您提供的資料
您的使命與目前的需求、一般金額能支付什麼、資金流向（若有公布百分比）、登記或稅務身分，以及您可分享的簡短故事。
我們會詢問您：
- 目前的需求是什麼？
- 您建議的金額各能支付什麼？
- 捐款者可以取得稅務收據嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
適用於群眾募資平台嗎？
適用，文字可用於您的網站或募款平台頁面；請告訴我們是哪一個，我們會配合其欄位。
你們能寫關於稅額減免的內容嗎？
我們依您確認的身分撰寫。各國規定不同，請與您的會計師確認措辭。
你們會設定付款表單嗎？
不會，我們撰寫表單周圍的文字。表單本身需在您的付款或捐款服務中設定。
沒有找到您要的答案？