成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們為教練或顧問撰寫登陸頁，賣的是蛻變，而不是時數：您幫助誰、他們卡在哪裡、與您合作後有什麼改變、課程如何進行、您的故事與客戶成果。頁面引導到單一步驟，通常是預約諮詢通話，並避免做出您無法證明的收入或健康承諾。
包含內容
- 您會收到逐區塊的登陸頁文案，含標題選項、「適合與不適合的對象」區塊、課程大綱、常見問題與按鈕文字；較高方案另附預約表單與感謝頁文字。
- 以蛻變為主的標題用客戶的話呈現前後差異
- 適合與不適合的對象篩掉不合適的潛在客戶
- 您的故事客戶為何能信任您
- 課程大綱形式、長度與包含的內容
- 諮詢通話 CTA一個清楚的預約方式
服務流程
- 1需求說明您描述客戶、課程與故事
- 2訊息我們找出蛻變主軸與架構
- 3撰寫我們逐區塊寫出整個頁面
需要您提供的資料
您的專長領域與理想客戶、課程或服務的形式與價格、您的背景與故事、可分享的客戶成果或見證，以及客戶如何向您預約。
我們會詢問您：
- 您的理想客戶是誰？
- 與您合作後，客戶有什麼改變？
- 客戶如何預約與付款？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
我還沒有任何客戶見證，這會是問題嗎？
不會。我們會著重在您的故事、您的方法與清楚的課程說明，並預留日後放見證的位置。
你們可以向客戶承諾特定成果嗎？
我們只描述您的客戶實際得到的成果。收入、減重或療癒的保證不會寫入，因為這會誤導人，也違反廣告規範。
你們會建置頁面嗎？
不會，我們提供文案。由您貼進網站建置工具，例如 Kajabi、Squarespace 或 Tilda。
沒有找到您要的答案？