成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們從您的商品、買家，以及您確實能證明的賣點出發，圍繞最強的好處打造訊息。依方案不同，您會得到可供測試的短廣告版本、銷售頁文案，或銷售電話話術。文案中的每項承諾都經過您確認，並附明確的行動呼籲。
包含內容
- 您會收到可直接使用的銷售文案：含標題的廣告版本；較高階方案另含分區塊的銷售頁文案與電話話術。內容以文字提供，可貼上使用或下載成檔案。
- 核心訊息買家最在乎的好處
- 可供測試的廣告版本不同切入角度，而非同一想法的複製
- 化解疑慮回應讓人遲遲不購買的疑問
- 明確的行動呼籲給讀者一個明確的下一步
- 只寫能證明的宣稱不寫任何您無法負責的內容
服務流程
- 1需求說明您說明商品、買家與方案內容
- 2訊息我們選定主要賣點與切入角度
- 3撰寫我們撰寫廣告、頁面或話術
- 4修改可在方案的修改次數內提出調整
需要您提供的資料
您賣什麼、賣給誰、優惠內容（價格、贈品、期限）、您能證明的事實與成果，以及網站連結（如有）。
我們會詢問您：
- 您究竟賣什麼，售價多少？
- 買家是誰，他們有什麼問題？
- 您能證明哪些成果或事實？
- 文案會用在哪裡？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
會幫我投放廣告嗎？
不會，我們交付的是文字內容。請由您或您的團隊在廣告平臺上發布。
會遵守廣告平臺的限制嗎？
會，請告知平臺名稱，我們會讓標題與文字符合其字數限制。
保證能帶來銷售嗎？
不保證。成效取決於商品、價格與流量，但出色的文案能讓您的方案更有機會成功。
沒有找到您要的答案？