成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
多數餐廳網站訪客會在手機上確認三件事：菜單、營業時間，以及如何訂位或點餐。我們撰寫的網站幾秒內就能回答這些問題，然後給他們今晚選擇您的理由：您的故事、招牌菜、用餐空間與氛圍，若您提供包場與外燴服務，也會有相關頁面。
包含內容
- 您會得到什麼依頁面與區塊整理的網站文字，含令人垂涎的簡短菜單描述與 meta 標籤，可直接貼進您的建站工具。
- 首頁概念、招牌菜、訂位或點餐
- 我們的故事主廚、創辦人與食材的來源
- 菜單描述簡短、具體、令人垂涎
- 活動與外燴容納人數、形式、如何洽詢
- 在地搜尋基礎在標題與 meta 中放入地區與菜系
服務流程
- 1需求說明您說明餐廳與菜單
- 2氛圍我們讓語氣符合用餐空間
- 3撰寫我們撰寫頁面與菜色說明
需要您提供的資料
餐廳名稱、菜系與概念、地址與營業時間、菜單或招牌菜、主廚或創辦人的故事、訂位與外送選項，以及您舉辦的任何活動。
我們會詢問您：
- 請用一句話說明您的概念
- 您以哪些菜色聞名？
- 您接受訂位、外送訂單或包場活動嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們可以改寫我們整份菜單嗎？
可以，數量以您方案中的菜色數為限。請把菜單貼成文字，因為我們目前無法讀取菜單檔案。
文字可以用在 Google 與外送 App 上嗎？
可以，簡短說明與菜色描述也適用於您的 Google 商家檔案與外送 App。
你們會提到過敏原嗎？
只提到您在需求說明中列出的。過敏原資訊必須來自您的廚房。
沒有找到您要的答案？