成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
潛在客戶是帶著對一個真實問題的擔憂在閱讀律師事務所的網站，如果讀起來像法條，他們就會離開。我們撰寫的執業領域頁面從客戶的處境開始，用平實的話解釋流程與費用，把律師介紹成有血有肉的人，並以清楚的諮詢預約方式收尾，同時避免承諾結果。
包含內容
- 您會得到什麼依頁面與區塊整理的網站文字，含標題、每個執業領域的常見問題區塊與 meta 標籤，可直接交給您的網頁設計師。
- 執業領域頁面處境、流程、費用、下一步
- 平實的語氣法律術語加以解釋，而非堆疊
- 律師簡介資歷，以及他們為何從事這份工作
- 合規的措辭不承諾勝訴，並附免責聲明
- 常見問題區塊客戶來電前會問的問題
服務流程
- 1需求說明您列出領域、團隊與費用
- 2網站地圖我們規劃頁面與其順序
- 3撰寫我們逐頁撰寫
需要您提供的資料
事務所名稱與管轄區、執業領域、律師及其背景、收費結構、可提及的重要案件類型，以及客戶如何聯繫您。
我們會詢問您：
- 哪些執業領域需要獨立頁面？
- 您一般的客戶是誰？
- 您如何收取首次諮詢費與案件費用？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
文字會遵守律師廣告規範嗎？
我們避免承諾結果與「最佳」之類的宣稱，並加入標準免責聲明。請對照您所屬律師公會的規定檢查最終文字，各管轄區規定不同。
你們能描述我們過往的案件成果嗎？
可以，只要您提供事實，並且獲准分享。我們會加上「過往成果不代表未來結果」的慣用說明。
這對我們網站的訪客算是法律建議嗎？
不算，這些頁面以一般性的說法解釋流程，並邀請大家與您的律師聯繫。
沒有找到您要的答案？