成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
多數牙科患者上門時都有些焦慮，並想快速知道三件事：你們能解決我的問題嗎、會痛嗎、要花多少錢。我們圍繞這些問題撰寫首頁與療程頁面，用沉穩平實的語言，將您的牙醫師、技術與付款方式作為佐證，並在每個畫面都放上預約按鈕。
包含內容
- 您會得到什麼依頁面與區塊整理的網站文字，含標題、meta 標題與說明，可直接交給您的網頁設計師或建站工具。
- 首頁您幫助誰、為什麼選擇您、如何預約
- 療程頁面是什麼、過程如何、費用、術後照護
- 減輕焦慮的語氣在提供時說明舒適、鎮靜與溫和照護
- 團隊頁面簡短而親切的醫師簡介
- Meta 標籤每個頁面的標題與說明
服務流程
- 1需求說明您說明診所與療程
- 2網站地圖我們規劃頁面與區塊
- 3撰寫我們逐頁撰寫
需要您提供的資料
診所名稱與地點、提供的療程、您的牙醫師及其訓練背景、設備、價格或價格範圍、保險與分期付款，以及預約方式。
我們會詢問您：
- 哪些療程對診所最重要？
- 患者為什麼選擇您而不是隔壁的診所？
- 您提供鎮靜、分期付款或急診看診嗎？
- 您目前有需要我們查看的網站嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
文字會遵守醫療廣告規範嗎？
我們避免承諾結果與未經證實的宣稱，但各國規定不同，請對照當地要求檢查最終文字。
你們能撰寫前後對比的圖說嗎？
可以，撰寫陳述事實的圖說，例如療程與期間，不承諾每位患者都會得到相同的結果。
你們會把文字上傳到我的網站嗎？
不會，我們不會存取您的網站。由您或您的網頁設計師放置文字。
沒有找到您要的答案？