成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫介於您的流量與聯盟行銷優惠之間的頁面：先讓訪客暖身的過渡頁，以及說明產品適合誰、優缺點與同類比較的評測。文字中包含清楚的聯盟行銷揭露，且只使用供應商核准素材或您自己經驗中的說法，讓您符合聯盟網路與 FTC 的規範。
包含內容
- 您會收到逐區塊的過渡頁文案，含標題選項與按鈕文字；較高方案另附評測與比較表文字。
- 預先銷售的切入點把廣告或貼文連結到優惠
- 誠實的優缺點建立信任，減少退款
- 聯盟行銷揭露清楚，並放在讀者看得到的位置
- 合規的說法只使用核准或親身經驗的說法
- 比較表文字最高方案提供
服務流程
- 1需求說明您分享優惠與流量來源
- 2切入角度我們選定讀者的問題與訊息
- 3撰寫我們寫出頁面
需要您提供的資料
聯盟行銷優惠連結與所屬網路、訪客是誰與從哪裡來、供應商允許的說法或您自己使用產品的經驗，以及聯盟網路的任何規定。
我們會詢問您：
- 優惠是什麼？屬於哪個聯盟網路？
- 您的流量從哪裡來？
- 您自己用過這項產品嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們可以寫虛構的見證或「我賺了 X 元」的故事嗎？
不行。捏造的成果違反 FTC 與聯盟網路的規定，還可能導致帳號被停權。我們只使用真實經驗與核准的說法。
這個頁面能通過 Google Ads 審核嗎？
我們會避開最常見的退件原因，例如誤導性說法，但是否核准由廣告平台決定。
你們會建置頁面嗎？
不會，我們提供文案。由您發布在自己的網站或頁面編輯工具上。
沒有找到您要的答案？