寫作
成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
買家與賣家選擇的是他們願意託付一年中最大筆交易的經紀人,而多數經紀人網站看起來都一樣。我們撰寫的網站以您的在地知識與實績為主軸,為買家與賣家設有各自的路徑,並提供有用的東西,例如房屋估價或社區指南,以換取聯絡資料。
包含內容
- 您會得到什麼依頁面與區塊整理的網站文字,含標題、買家與賣家頁面、引流方案文案與 meta 標籤。
- 關於頁面您的故事與在地根基
- 買家與賣家頁面各自獨立的步驟、擔憂與下一步行動
- 社區區塊學區、通勤、生活型態
- 引流方案文案估價、指南或市場報告
服務流程
- 1需求說明您說明您的市場與實績
- 2定位我們挑選讓您與眾不同之處
- 3撰寫我們逐頁撰寫
需要您提供的資料
您的市場區域、從業年資、成交件數或平均銷售天數、您專注的房產類型、您的差異化之處,以及可引用的客戶推薦。
我們會詢問您:
- 您涵蓋哪些區域與房產類型?
- 您主要服務買家、賣家,還是兩者都有?
- 您有哪些成果可以呈現?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
你們也會撰寫我的房產刊登內容嗎?
這項訂單不含此項,內容涵蓋網站本身。刊登說明是另一項獨立服務。
網站可以適用於團隊或仲介公司嗎?
可以,請在需求說明中註明:我們會加入團隊簡介,並以「我們」取代「我」來撰寫。
你們會提到公平住房規範嗎?
會,我們描述的是房屋與區域,而不是應該住在那裡的人,這正是公平住房規範所期待的。
沒有找到您要的答案?


