寫作Pinterest 廣告
Pinterest 廣告文案與釘圖標題
價格起 US$10
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
七月水管爆裂或冷氣故障時，大家會打給第一個寫著「就在您附近、今天到府、價格公道」的廣告。我們為水電工、屋頂工、空調業者與電工撰寫搜尋廣告，分為緊急工作與預定工程，內容包含您的服務區域、執照或保險、透明報價，以及立即來電的提示，並符合 Google 與 Microsoft 的字元限制。
包含內容
- 您會得到什麼依工作類型提供的搜尋廣告文字：各含最多 15 則標題與 4 則說明；較高方案另含重點標註與站內連結。
- 緊急與預定工程「現在」與「本月」的工作各用獨立廣告
- 服務區域措辭鄉鎮市名稱與「就在您附近」的說法
- 信任標註領有執照、投保、營業年數
- 價格清楚事先報價，若屬實則不收出勤費
- 季節性變化版本冬季暖氣、夏季冷氣
服務流程
- 1需求說明您列出服務、區域與條件
- 2工作群組我們將急迫與預定的搜尋分開
- 3撰寫我們撰寫並計算每一行的字數
需要您提供的資料
您的行業與服務、涵蓋的鄉鎮市或郵遞區號、服務時間（是否全天候）、出勤費或價格範例、執照與工程保固，以及電話或預約連結。
我們會詢問您：
- 您想增加哪種行業與工作？
- 您服務哪些鄉鎮市或區域？
- 您全天候接聽電話嗎？
- 您會顯示價格或出勤費嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
這也適用於 Local Services Ads 嗎？
Local Services Ads 是依據您的檔案與評價產生，而非廣告文案。這些文字適用於 Google 與 Microsoft 的標準搜尋廣告。
我可以把文字用在 Microsoft Advertising 嗎？
可以，字數限制相同，所以廣告可以直接匯入。
廣告會帶來固定數量的來電嗎？
不會。來電量取決於出價、區域與評價，但具體的在地廣告能避免為您服務範圍之外的人的點擊付費。
沒有找到您要的答案？
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