成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們為健身房、瑜伽與皮拉提斯工作室、CrossFit 場館與精品健身俱樂部撰寫廣告，對象是住在店面附近短程車程內的人。廣告推銷的是輕鬆的第一步，例如免費體驗課、入門週或免入會費，並回應初學者的真實擔憂：覺得格格不入、不懂器材、沒有時間。
包含內容
- 您會收到什麼針對您主要方案的附標題廣告版本、季節性活動版本，進階版另附試上報名頁面文字與櫃檯跟進的電話腳本。
- 輕鬆的第一步免費體驗課、入門週、免入會費
- 回應初學者的擔憂友善的教練，不批判
- 在地定向文案社區名稱、離公司幾分鐘
- 符合政策的宣稱不使用身材羞辱或減重承諾
- 季節性活動一月、夏季前、開學季
服務流程
- 1需求說明您描述俱樂部與入門方案
- 2切入角度我們挑選受眾與初學者的擔憂
- 3撰寫我們在平台規則內撰寫廣告
需要您提供的資料
您的俱樂部類型與地點、課程與設施、入門方案與價格、會員稱讚的內容，以及您投放廣告的平台。
我們會詢問您：
- 是哪一種俱樂部？在哪裡？
- 您的入門方案是什麼？
- 您想要吸引更多哪些人？
- 您在哪裡投放廣告？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
廣告可以呈現前後對比的成果嗎？
Meta 與其他平台限制前後對比圖片與減重宣稱。我們改以活力、社群與習慣為主軸撰寫廣告，以降低被拒登的機率。
你們會執行廣告活動嗎？
不會。我們交付文字；由您或您的行銷人員設定受眾與預算。
這會帶來固定數量的新會員嗎？
沒有人能保證。報名人數取決於您的方案、地點與預算，但清楚的第一步會讓人更容易答應。
沒有找到您要的答案？