成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們為飯店、民宿與度假租屋撰寫能爭取直接訂房的廣告，讓更少房客透過會收取佣金的訂房網站。每則廣告都以值得選擇這個住宿的特色開頭，例如景觀、步行到海灘的距離或免費停車，並提供在您自己網站訂房的理由，像是最優價格、免費早餐或彈性入住。
包含內容
- 您會收到什麼附標題的廣告版本，適用於您的平台，標準版起提供季節版本，進階版另附延續廣告內容的訂房頁面文字。
- 直接訂房的切入點勝過訂房網站價格的優惠
- 地點吸引力距離海灘、老城區、機場只要幾分鐘
- 季節版本夏季、滑雪季、連假
- 房客評價用語房客已經在稱讚您的內容
- 平台限制配合 Google、Meta 等平台
服務流程
- 1需求說明您描述住宿設施與優惠
- 2切入角度我們挑選房客類型與訂房理由
- 3撰寫我們在平台限制內撰寫廣告
需要您提供的資料
您的住宿設施、地點與房型、房客在評價中稱讚的內容、直接訂房的優惠、旺季，以及廣告將刊登的位置。
我們會詢問您：
- 是哪一種住宿設施？在哪裡？
- 您的典型房客是誰？
- 直接訂房的房客可以得到什麼？
- 廣告將刊登在哪裡？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會設定 Google Hotel Ads 或我的訂房引擎嗎？
不會。我們撰寫廣告文字；設定廣告活動與價格資料來源仍由您或您的通路管理人員負責。
可以幫我寫 Airbnb 或 Booking.com 的房源介紹嗎？
此服務針對廣告。房源描述屬於另一項服務。
這些廣告能讓我的房間住滿嗎？
我們無法保證住房率。訂房取決於價格、季節、評價與預算，但清楚且有直接訂房理由的廣告，能提高您的機會。
沒有找到您要的答案？